Looking for the best OLED TV deals this Black Friday? The 2026 lineup offers impressive options, with the Samsung 65-Inch OLED S90F standing out as the overall best pick thanks to its AI-powered processing and excellent HDR+. The LG OLED evo G5 series is a strong contender for those prioritizing picture quality and smart features, while the 77-inch Samsung S84F offers a larger screen for immersive viewing. Buyers face tradeoffs between size, smart features, and price, making it important to choose based on your specific needs. Continue reading for a detailed breakdown of the top deals and what makes each one unique.
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Key Takeaways
- The Samsung S90F series offers the best all-around performance with advanced processing and excellent HDR+ support.
- LG’s OLED evo G5 series provides superior picture quality and smart features, making it ideal for enthusiasts.
- Larger screen sizes, like the Samsung 77-inch S84F, come at a significant price premium but deliver immersive viewing experiences.
- Price differences reflect features like AI processing, size, and smart platform capabilities, so buyers should prioritize their must-have features.
- Budget-friendly options still deliver great OLED quality, but they may lack some of the latest smart features or higher brightness levels.
| oled tv deals black friday | Resolution | HDR | Screen Size | Refresh Rate |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | HDR+ | 65 inches | 144Hz |
| Samsung 77-Inch Class OLED S84 | 4K | OLED HDR | 77 inches | 120Hz |
| Samsung 55-Inch Class S90H Ser | 4K | HDR+ | 55 inches | 120Hz |
| LG 65-Inch OLED B6 Series 4K S | 4K | Dolby Vision, HDR10 | 65 inches | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | — | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | 65 inches | 165Hz |
| LG 65-Inch Class OLED evo G5 S | 4K Ultra HD | Dolby Vision, HDR10 | 65 inches | 120Hz |
| LG 65-Inch Class OLED evo C4 S | 4K | Dolby Vision | 65 inches | 144Hz |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | Dolby Vision, HDR10 | 55 inches | 165Hz |
| LG 55-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | 55 inches | 165Hz |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
This Samsung S90F stands out for its combination of advanced AI-powered upscaling and vibrant HDR+ contrast, making it ideal for those who want excellent picture quality across all content types. Compared with LG’s B6 Series, it offers more refined AI processing, but its gaming performance can depend heavily on your PC hardware, which might be a drawback for console gamers. The 144Hz refresh rate provides smooth motion, especially for fast-paced sports and gaming, though actual performance varies with source quality. The Pantone® validation guarantees color accuracy, which benefits creative professionals or serious viewers. Voice control via built-in Alexa adds convenience, but the performance of upscaling can sometimes be inconsistent with lower-quality sources.
Pros:- AI-powered upscaling ensures sharp 4K images from various sources
- Vibrant HDR+ contrast enhances picture depth and color
- Smooth 144Hz motion ideal for gaming and sports
- Built-in Alexa provides voice control and smart home integration
Cons:- Upscaling quality can vary depending on original source
- Gaming performance depends on external hardware and setup
Best for: Home theater enthusiasts who want premium picture quality with smart features and gaming capabilities
Not ideal for: Budget-conscious buyers who prioritize affordability over cutting-edge AI features or who have limited space for a 65-inch screen
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- HDR:HDR+
- Color Validation:Pantone® Validated
Our verdict“This model is perfect for those seeking a feature-rich, versatile OLED TV with excellent picture quality and gaming performance, provided they are comfortable with its high price and setup complexity.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F Series 77-inch OLED offers a stunning, large-format viewing experience with true-to-life colors and deep contrast, making it a top choice for dedicated home cinemas. Compared with the smaller 65-inch models like the S90F, it provides a more immersive experience but also requires more space and a higher budget. Its 120Hz refresh rate ensures smooth motion for fast sports and gaming, while the multi-dimensional surround sound enhances audio immersion. The sleek, wave-inspired design complements modern interiors, yet the high-end price and need for a Samsung account for full functionality might deter casual users. Picture quality can still be affected by source limitations, similar to the S90F’s upscaling caveats.
Pros:- Vivid, true-to-life colors with Pantone validation
- 120Hz smooth motion performance suitable for sports and gaming
- Immersive multi-dimensional sound system
- Elegant, modern design enhances home decor
Cons:- Requires a Samsung account for full smart features
- High cost may be prohibitive for some buyers
Best for: Families or enthusiasts wanting a large, immersive OLED TV that excels at movies, sports, and gaming
Not ideal for: Small living spaces or budget buyers who cannot accommodate or afford a 77-inch screen and premium price
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:120Hz
- HDR:OLED HDR
- Sound:Multi-dimensional surround sound
Our verdict“This large OLED TV is ideal for those seeking an expansive, premium viewing experience with vivid visuals and immersive sound, provided space and budget are not constraints.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H 55-inch OLED combines stunning 4K visuals with HDR+ and glare-free tech, making it highly versatile for daytime viewing and gaming. Its AI processing enhances both picture and sound, comparable to the larger S84F, but in a more manageable size. The 120Hz refresh rate and low latency gaming features position it as an excellent choice for gamers, though the higher price point and limited details on app support could limit appeal for casual users. If you want a smaller OLED with high-end gaming and streaming features, this pick balances performance and size well—though it may not be suitable for those seeking a larger screen or simpler setup.
Pros:- Vivid 4K OLED picture with HDR+ and glare-free technology
- Advanced AI processor enhances visuals and audio
- Excellent gaming features including high refresh rate and low latency
- Compact size suitable for smaller rooms or secondary TVs
Cons:- Premium price for a 55-inch model
- Limited information on smart platform and app ecosystem
Best for: Gaming enthusiasts and streamers who prefer a smaller yet premium OLED experience
Not ideal for: Those seeking a larger screen or a more straightforward, budget-friendly TV without premium gaming features
- Screen Size:55 inches
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:120Hz
- HDR:HDR+
- Features:Gaming Pack, Glare Free
Our verdict“This smaller OLED is perfect for gamers and streamers seeking high performance in a more compact package, although at a higher cost than standard models.”
LG 65-Inch OLED B6 Series 4K Smart TV with Dolby Atmos and Vision
The LG OLED B6 Series offers premium picture quality with perfect black levels and vivid colors, driven by self-lit pixels and AI-powered processing. Its support for Dolby Vision and Dolby Atmos creates a truly cinematic experience, rivaling high-end theaters. The webOS platform grants access to numerous apps, and gaming features like high refresh rate and adaptive sync cater to gamers, though the large size and complex features might be overwhelming for casual users. Compared to LG’s more recent G5 or C6 series, the B6 emphasizes cinematic quality over the latest gaming tech, making it a strong choice for serious movie enthusiasts who also game occasionally.
Pros:- Exceptional picture quality with perfect black and vibrant color
- Supports Dolby Vision and Dolby Atmos for immersive content
- Advanced gaming features including high refresh rate and VRR
- Access to extensive smart app ecosystem
Cons:- High price point may be prohibitive
- Size and complexity may be unsuitable for smaller rooms or less tech-savvy users
Best for: Movie buffs and audiophiles seeking a cinema-quality experience with rich sound and picture
Not ideal for: Casual viewers or those with limited space who prefer simpler, more affordable TVs
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Features:G-SYNC, VRR, Filmmaker Mode
Our verdict“This LG B6 OLED excels for viewers prioritizing cinematic visuals and immersive sound, though its premium cost and size restrict accessibility.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C5 Series offers a compelling blend of premium picture quality and advanced gaming tech, including 144Hz refresh rate, 0.1ms response time, and support for G-Sync and FreeSync. Its self-lit OLED pixels deliver striking contrast and vivid colors, comparable to the G5 Series but in a more streamlined package. The inclusion of webOS 25 ensures smooth streaming and smart home integrations, making it a versatile choice for modern users. Compared to the B6, it emphasizes gaming and future-proof features, although its high price and complex setup might be barriers for casual viewers. The high-end features make it ideal for dedicated gamers and tech enthusiasts willing to invest in top-tier performance.
Pros:- Exceptional picture with vivid colors and perfect blacks
- High refresh rate and ultra-low response time ideal for gaming
- Supports Dolby Vision and Dolby Atmos for cinematic quality
- webOS 25 offers a slick, modern smart experience
Cons:- Premium price limits accessibility for some
- Some features require compatible devices and setup effort
Best for: Gamer and tech-savvy buyers who want the latest OLED tech and seamless streaming capabilities
Not ideal for: Budget buyers or those seeking a simple TV for basic viewing without gaming features
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Inputs:4 HDMI 2.1
Our verdict“This OLED is tailored for dedicated gamers and tech enthusiasts seeking cutting-edge performance and future-ready features, at a premium price.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This model stands out for its combination of stunning picture quality and gaming performance, with over 8.3 million self-lit pixels delivering deep blacks and vibrant colors that surpass many other OLEDs, including the LG G5 Series. Its 165Hz refresh rate and 0.1ms response time make it ideal for fast-paced gaming, while Dolby Vision and Atmos ensure immersive movies and content. The webOS 2026 platform adds smart convenience, but the high-end features come at a premium price, and setup can be complex due to its many options. Compared to the G5, this model offers more gaming capabilities but at a slightly higher cost, making it a versatile pick for serious entertainment fans.
Pros:- Exceptional picture quality with infinite contrast and vivid colors
- Advanced gaming features including 165Hz refresh rate and 0.1ms response time
- Immersive audio with Dolby Atmos and Dolby Vision support
- Smart platform with AI-powered recommendations and extensive streaming options
Cons:- High-end features may come with a steep price tag
- Requires internet connection for full smart functionality
- Setup can be overwhelming due to numerous features
Best for: Home theater enthusiasts who want a top-tier OLED with gaming features and immersive sound
Not ideal for: Casual viewers or budget-conscious buyers who prefer simple, straightforward setups without high costs
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
- Response Time:0.1ms
- Smart Platform:webOS 2026 with AI Hub
Our verdict“This OLED is best suited for dedicated home entertainment and gaming setups where budget is less of a concern.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling, Dolby Vision & Atmos
The G5 Series emphasizes bright, vibrant visuals with its Brightness Booster Max technology, making it ideal for well-lit rooms where the C6 might struggle with glare. Its OLED panel delivers perfect black levels and rich colors, comparable to the more gaming-focused C6 but with a focus on cinematic quality and smart home features through webOS 25. The sleek, wall-mountable design doubles as an art display, appealing to those who want a stylish addition to their space. However, its premium price can be a barrier, and professional installation might be necessary for the best wall mounting. Unlike the C6, it sacrifices some gaming features for enhanced brightness and aesthetics.
Pros:- Bright and vivid picture quality with Brightness Booster Max
- Excellent black levels and vibrant colors with OLED technology
- Sleek, art-friendly design that doubles as decor
- Immersive Dolby Vision and Atmos for movies and music
Cons:- Premium price point may be high for some buyers
- Wall mounting requires professional installation
- Limited to 65-inch size, no larger options available
Best for: Homeowners seeking a bright, stylish OLED with excellent picture quality and smart home integration
Not ideal for: Gamers who prioritize ultra-high refresh rates or low response times, or users on a tight budget
- Screen Size:65 inches
- Resolution:4K Ultra HD
- Processor:Alpha 11 AI Processor Gen 2
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- Response Time:0.1ms
- Smart Platform:webOS 25
Our verdict“This OLED excels in bright environments and stylish display, making it perfect for design-conscious viewers who prioritize aesthetics and smart features.”
LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote
The C4 Series balances superb OLED picture quality with gaming readiness, featuring a 144Hz refresh rate, NVIDIA G-Sync, and AMD FreeSync Premium support, making it a strong choice for gamers. Its AI processor automatically enhances picture quality, and the inclusion of a Magic Remote simplifies navigation. While it offers excellent contrast and vibrant visuals similar to the G5, the C4’s slightly lower refresh rate and absence of some brightness boosting tech mean it isn’t quite as bright or immersive in well-lit rooms. Its price is premium, but it provides a comprehensive gaming and entertainment experience in a 65-inch package.
Pros:- Stunning 4K OLED contrast and colors
- High refresh rate with gaming-specific features like G-Sync and FreeSync
- AI processor optimizes picture quality automatically
- Includes Magic Remote and smart WebOS platform
Cons:- Premium price may be prohibitive for some
- Potential for burn-in with static images over time
- Slightly lower brightness compared to Brightness Booster models
Best for: Gamers and media consumers who want a high-performing OLED with smart features
Not ideal for: People seeking a brighter display for daylight viewing or buyers on a tight budget
- Screen Size:65 inches
- Resolution:4K
- Processor:A9 AI Processor Gen7
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:144Hz
- Connectivity:4 HDMI 2.1
- Smart Platform:webOS
Our verdict“The C4 Series offers a compelling mix of gaming capabilities and smart features, making it ideal for dedicated gamers who want quality with versatility.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor, Dolby Vision & Atmos, 165Hz, Bundle with Protection & Cables
This 55-inch model offers the same high-quality OLED visuals and 165Hz refresh rate as larger models, making it perfect for smaller spaces without sacrificing gaming performance. The α11 AI Processor Gen3 enhances picture quality automatically, and Dolby Vision and Atmos deliver cinematic sound. The included bundle with extended protection and high-quality HDMI cables adds long-term value. Compared to larger OLEDs like the 65-inch G5 or C6, this is a more affordable option that doesn’t compromise on performance, though it may lack the screen real estate some users desire. Its size makes it suitable for bedrooms or smaller media rooms.
Pros:- Exceptional picture quality with self-lit OLED pixels
- High refresh rate with gaming-friendly features like G-Sync and VRR
- Bundle includes extended protection and quality HDMI cables
- Compact size ideal for smaller rooms
Cons:- Premium price for a 55-inch size
- Limited to smaller spaces, not suitable for large rooms
- Potential burn-in risk with static images
Best for: Gamers or entertainment lovers with limited space who want premium features in a smaller size
Not ideal for: Large living rooms where bigger screens are preferred or viewers who need a broader viewing area
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
- Included Cables:2 Deco Gear 6FT HDMI 2.0
- Protection:1-Year Deco Essentials Extended
Our verdict“This bundle-packed 55-inch OLED offers a high-end gaming and viewing experience in a compact form for smaller spaces.”
LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This 55-inch OLED offers vibrant visuals with Brightness Booster, delivering excellent contrast and color in a compact form. Its 165Hz refresh rate and 0.1ms response time make it suitable for gaming, while Dolby Vision and Atmos provide immersive movies and music. Its smart platform, webOS 2026, enhances user experience with personalized content. Compared to larger models, it is more suited for smaller rooms or secondary spaces, but the premium price and potential glare in bright environments are considerations. It is a well-rounded choice for those seeking high performance in a smaller package.
Pros:- Vivid 4K picture quality with Brightness Booster
- Supports Dolby Vision and Atmos for immersive content
- Fast response time and high refresh rate for gaming
- Smart webOS platform with personalized features
Cons:- Premium price can be a hurdle
- Potential glare in brightly lit rooms
- Limited size options for larger spaces
Best for: Younger viewers or those with limited space who want premium features in a 55-inch size
Not ideal for: Large living rooms or viewers prioritizing maximum brightness for daylight use
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
- Dimensions with Stand:48.1″ x 29.8″ x 9.1″
- Dimensions without Stand:48.1″ x 27.7″ x 1.8″
Our verdict“Ideal for those wanting a compact but powerful OLED with gaming and cinematic capabilities, especially in smaller spaces.”
How We Picked
Our evaluation focused on performance, picture quality, smart features, build quality, and value. We compared each model’s processing power, HDR capabilities, and user interface to determine which offers the best experience for the price. Size and price were also key factors, with larger TVs generally costing more but providing more immersive viewing. We aimed to highlight options that balance premium features with cost-effectiveness, ensuring there’s a suitable pick for different budgets and needs. The ranking reflects a combination of overall picture quality, smart platform quality, and value for money.
| oled tv deals black friday | Processor | HDR |
|---|---|---|
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ |
| Samsung 77-Inch Class OLED S84 | — | OLED HDR |
| Samsung 55-Inch Class S90H Ser | — | HDR+ |
| LG 65-Inch OLED B6 Series 4K S | — | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | α9 AI Processor Gen8 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | Alpha 11 AI Processor Gen3 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo G5 S | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo C4 S | A9 AI Processor Gen7 | Dolby Vision |
| LG 55-Inch OLED evo AI 4K C6 S | α11 AI Processor Gen3 | Dolby Vision, HDR10 |
| LG 55-Inch Class OLED evo AI 4 | α11 AI Processor Gen3 | Dolby Vision, HDR10 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday involves more than just finding a good deal. Consider these factors to maximize your investment and ensure the TV fits your viewing habits and space.Size and Room Compatibility
Size is a critical factor—larger screens provide more immersive viewing, especially in spacious rooms, but may overwhelm smaller spaces. Measure your room and viewing distance to pick a size that balances impact and comfort. Remember, a bigger TV can sometimes mean higher costs and installation considerations, so choose a size that fits both your space and your budget.
Smart Features and Operating System
Smart platform quality varies widely, affecting ease of use and app availability. Samsung’s Tizen and LG’s webOS are popular for their intuitive interfaces and robust app selections. Think about which ecosystem you prefer, especially if you already own compatible devices. Sometimes, smart features like voice control or integrated streaming services can be dealbreakers, so prioritize these based on your habits.
Picture Quality and Processing
While all OLEDs excel at black levels and contrast, differences in processing power and HDR support matter. Higher-end models often feature AI enhancements and better peak brightness, improving HDR content. However, these upgrades often come with a higher price. Assess your viewing preferences—if you watch a lot of HDR content, investing in a model with stronger HDR capabilities makes sense.
Price and Value
Black Friday deals can significantly reduce costs, but it’s vital to consider what features you’re sacrificing for a lower price. Premium models offer better brightness, processing, and longevity, but may be overkill for casual viewers. Conversely, budget models still deliver OLED quality but might lack advanced features or have shorter warranties. Decide how much you’re willing to spend for your desired features.
Additional Features
Features like HDMI 2.1 support, higher refresh rates, and gaming-specific enhancements can influence your choice, especially if gaming is a priority. Also, look for remote quality, audio options, and compatibility with soundbars or home theater systems. These extras can enhance your overall experience but often come at a cost, so weigh their importance carefully.
Frequently Asked Questions
Are OLED TVs worth it during Black Friday deals?
Yes, Black Friday often offers significant discounts on OLED TVs, making high-end models more accessible. OLEDs provide superior contrast, perfect black levels, and vibrant colors, which are hard to match with other TV types. However, it’s important to compare deals carefully, as some discounts may be on models with fewer features. If you value picture quality for movies and gaming, Black Friday is a great time to buy.
Should I buy a larger OLED TV if I have a small room?
While a larger screen enhances immersion, it can also be overwhelming in small spaces and may not fit comfortably. For small rooms, a 55-inch model usually strikes the right balance without overpowering your space. Consider your viewing distance—ideally, sit at least 1.5 to 2.5 times the screen size away. Larger TVs might be tempting for their impressive size, but they can diminish your viewing experience if they dominate the room.
Is it better to prioritize smart features or picture quality during Black Friday?
This depends on your usage. If your main focus is streaming and smart home integration, prioritize a model with a user-friendly interface and broad app support. If you’re a cinephile or gamer, picture quality, HDR support, and processing power should take precedence. Ideally, look for a model that balances both, but be prepared to pay more for top-tier smart features or advanced picture processing.
Do higher refresh rates matter on OLED TVs for gaming?
Higher refresh rates, like 120Hz, can improve motion clarity during fast-paced gaming, reducing blur and input lag. Many premium OLEDs now support 120Hz, making them attractive for gamers. However, if gaming isn’t your primary use, a standard 60Hz model can still deliver excellent picture quality. Always check HDMI 2.1 support for future-proofing if gaming performance is a priority.
How important is brightness on an OLED TV for daytime viewing?
While OLEDs excel at contrast and black levels, their peak brightness is generally lower than LED LCDs. If you watch TV in a bright room, look for models with higher brightness capabilities or local dimming features. Some newer OLEDs have improved in this area, but for very bright environments, a model with higher peak brightness or an anti-reflective coating can make a noticeable difference in picture clarity and color vibrancy.
Conclusion
For those seeking the best overall performance and a balanced feature set, the Samsung 65-Inch OLED S90F makes a compelling choice. Budget-conscious buyers aiming for excellent picture quality should consider the LG OLED evo C6 Series. Premium viewers who want top-tier processing and smart features will find the LG OLED evo G5 Series ideal. Beginners or casual viewers might prefer smaller, more affordable models, while gaming enthusiasts should look for OLEDs with higher refresh rates and HDMI 2.1 support. Whatever your needs, Black Friday deals make upgrading to OLED more accessible than ever, but act quickly before these limited-time offers disappear.
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